This is me
#
Self-Branding × Motion Graphics × Vector
Illustration
Self-Branding, 2022
Motion Design | Illustration | Visual Design
AE | AI | PR
Motion Design | Illustration | Visual Design
AE | AI | PR
This Is Me is a self-introduction motion graphic project combining vector-based motion design and filmed footage. Developed as an exploration of self-branding, the work experiments with graphic illustration, rhythm, and fashion-advertising aesthetics.
Process
Logo Design
A self-branding identity designed during my undergraduate studies, constructed from the initials WYN of my name (Yining Wang / 王艺凝).
The mark combines references to my academic background at Tianjin Academy of Fine Arts, my field of Digital Media Design, and my identity as a designer.
The system includes logo variations, color applications, and a motion logo animation (shown above).
The mark combines references to my academic background at Tianjin Academy of Fine Arts, my field of Digital Media Design, and my identity as a designer.
The system includes logo variations, color applications, and a motion logo animation (shown above).
Visual Development
The visual development process explored motion rhythm, vector illustration, storyboard sequencing, and color references to construct a self-branding visual language inspired by fashion advertising and cinematic imagery.